Strategic Communication/PR/Marketing
Cluster Landing Page
A cluster is what each program is categorized under. On the college's external website, there is a page with 11 clusters that can be clicked on to show the degree, certificate, and non-credit course that is part of that cluster. Examples of some of the clusters include, Business, Health, Education, Science & Technology.
What are clusters?
I had the task of writing copy for a new landing page that will be created for each individual cluster. This included research on statistics for each career and on the programs offered at the college. I also searched through the colleges photo library to find new images for each program card.
What was my task?
This project allowed me to learn the content management system (CMS) used for our external website, practice writing in SEO language, and understand the conversions of picture sizes depending on the type of page.
What did I learn?
Click on pages to see on website
